Your customers didn’t buy your software to use your software.
LeadershipExperimentsTech+AI
When generative AI and the frontier LLMs started to become practical, I pushed every team in my portfolio to build an AI feature. I wasn't stressed about what they were building, but I pushed hard to get them all to build something. This wasn't because I thought adding on an AI feature would change the business or even make us money. In fact, we never charged customers for any of them as an added feature. I did this for the sole purpose of forcing people to engage with this new technology.
