Product, platform and AI advisory

Product, technology and AI strategy for companies that need to move faster.

I help SaaS, PropTech and technology-enabled businesses turn complex product, platform and execution challenges into clear decisions, practical roadmaps and measurable delivery.

VP Product at MRI Software APAC. Former CTO of Domain Group. Builder of platforms, products and teams across real estate, media and enterprise software.

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MARK COHEN

Focus Areas

I work best where product, technology and commercial strategy overlap. The common thread is helping leadership teams make better decisions, reduce delivery friction and create platforms that can scale.

AI strategy with delivery attached

Practical AI adoption for teams that want useful outcomes, not theatre. Opportunity mapping, workflow redesign, build-versus-buy decisions and delivery models that get AI into real products and operations.

Product and platform strategy

Turning scattered products, legacy systems and acquired platforms into a clearer product direction. Useful for SaaS companies, PropTech businesses and leadership teams trying to simplify without losing market fit.

Executive product leadership

Support for CEOs, CTOs, CPOs and product leaders on operating models, roadmap discipline, team structure, prioritisation and executive-level product decision-making.

Technology due diligence and scale-up support

Independent product and technology assessment for investors, boards and leadership teams. Focus areas include architecture, delivery capability, product risk, platform readiness and AI leverage.

Selected outcomes

A few examples of the kind of work I have led.

Led product and technology across a large APAC real estate software portfolio.

Helped take Domain Group through major digital growth and ASX listing preparation.

Led teams across product management, engineering, platform strategy and delivery operations.

Built and scaled multi-product platform thinking across acquired and established SaaS products.

Used AI-assisted delivery to shorten product development cycles and improve execution speed.

Worked across executive, board, sales, product and engineering audiences to align strategy with delivery.

Who this is useful for

The best conversations are usually with leaders facing one of these problems.

SaaS companies trying to scale product and engineering without adding complexity.

PropTech businesses modernising platforms, workflows or customer experience.

CEOs who need clearer product and technology decision-making.

Boards and investors reviewing product, platform or AI strategy.

Product and engineering leaders who need an experienced external sounding board.

Companies integrating acquisitions or rationalising overlapping products.

Ways to work together

Most useful engagements are focused and outcome-based.

Strategy review

A focused review of product, platform, AI or delivery strategy. Useful when leadership needs an independent view and a practical set of recommendations.

Executive advisory

Ongoing support for CEOs, founders, product leaders or technology executives who want a senior external advisor across product, technology and execution.

Workshop facilitation

Structured workshops for leadership teams covering product strategy, AI opportunity mapping, operating model design, roadmap alignment or platform direction.

Board and investor support

Product and technology input for boards, private equity teams and investors assessing strategy, execution risk, AI readiness or platform scalability.

Have a product, platform or AI problem worth thinking through?

I am always interested in practical conversations with people building, scaling or simplifying technology businesses.

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