Product · Technology · AI · Execution
Helping good companies get unstuck.
I’m Mark Cohen. I’ve led product and technology organisations as CTO, CIO and VP Product, helping businesses scale, transform and regain momentum.
I work at the intersection of product strategy, engineering leadership and commercial execution, from the boardroom to the architecture review.
What I do
Leading product and technology through change.
Executive leadership
CPO, CTO and CPTO leadership across product, technology and engineering, for organisations that need one accountable leader for the whole function.
SaaS Transformation
Simplifying complexity, improving execution and restoring delivery momentum.
AI Transformation
Turning AI opportunities into products, workflows and measurable business outcomes.
Advisory & Fractional Leadership
Supporting CEOs and boards through specific challenges and periods of change.
Evidence, not titles
A career spent making change real.
$19M+
ARR
SaaS product turned around at MRI Software.
$6.2M
savings
Delivered over three years across APAC product and engineering.
48 to 230
Domain technology team
Growth through scale and the separation behind its ASX listing.
$60M+
subscriptions
Incremental annual revenue from digital subscriptions at Fairfax.
Selected work
View all work
01 · Insurtech turnaround
Turning around Wilbur, a claims technology business
Product delivery restarted, enterprise customers were secured and commercial momentum returned. Wilbur achieved CPS234 compliance and ISO 27001 certification.
02 · SaaS turnaround
Turning around a $19M+ ARR SaaS product at MRI Software
The turnaround of a SaaS product with more than $19M in ARR.
How I think
Execution over theatre.
01
Start with the constraint, not the org chart.
02
Make fewer promises, then keep them.
03
Treat APIs as business capabilities, not plumbing.
04
Use AI to change the work, not decorate the roadmap.
05
Build capability that remains after I leave.
ByteJam Studio
I still build.
build(); learn(); repeat();
ByteJam is my product studio: the place where I build software, experiment with AI and test ideas against real users. It keeps my executive work grounded in the reality of making things.
See what I am buildingWays to work together
The shape follows the problem.
Executive advisor
Advice on product and technology decisions for a CEO, founder or leadership team. I help with the decision and someone else carries it out.
Fractional CPTO
Direct responsibility for product and technology leadership over a defined period, so the organisation is not left waiting for a permanent appointment.
Transformation leadership
Leading one specific change, such as a platform consolidation, an operating model reset or an acquisition integration, from diagnosis through delivery.
Board advisor and speaking
An independent view for boards and investors on technology spend, execution risk and AI opportunity, plus talks for audiences working through the same questions.
Let’s talk
Get in touch.
A little context about the business and the challenge is a good place to start.
Get in touch