Product, platform and AI advisory
Most companies don't have a technology problem. They have an execution problem.
I help SaaS, PropTech and technology-enabled businesses turn strategy into delivery. That might mean scaling product organisations, modernising platforms, improving engineering performance, or applying AI where it creates measurable business value.
After 25 years in product and technology leadership, I've found that most problems are easier to solve than they first appear. The challenge is identifying the right problem.
MARK COHEN
Focus Areas
I work best where product, technology and execution overlap. The common thread is helping leadership teams make clearer decisions, reduce delivery friction and turn intent into outcomes.
AI strategy with delivery attached
Practical AI adoption for teams that need ideas to become operational outcomes. Opportunity mapping, workflow redesign, build-versus-buy decisions and delivery models that get AI into real products and operations.
Product and platform strategy
Turning scattered products, legacy systems and acquired platforms into clearer product direction. Useful for SaaS companies, PropTech businesses and leadership teams trying to simplify without losing market fit.
Executive product leadership
Support for CEOs, CTOs, CPOs and product leaders on operating models, roadmap discipline, team structure, prioritisation and executive-level product decisions.
Technology due diligence and scale-up support
Independent product and technology assessment for investors, boards and leadership teams. Focus areas include architecture, delivery capability, product risk, platform readiness and AI investment decisions.
What the work has delivered
A few examples of the outcomes behind the career story.
Where I add the most value
The best conversations are usually with leaders facing one of these situations.
You need to improve delivery, not create another strategy document.
You have invested in AI and need to turn ideas into operational outcomes.
You have strong teams but too many competing priorities.
You need an independent view on product, technology or AI investment decisions.
You need someone who has built and operated at scale, not just advised from the sidelines.
Ways to work together
Available for selected advisory engagements, board roles and executive mentoring alongside my role as VP APAC Product at MRI Software.
Strategy review
A focused review of product, platform, AI or delivery direction. Useful when leadership needs an independent view and a practical set of recommendations.
Executive advisory
Selected advisory engagements for CEOs, founders, product leaders or technology executives who want senior operating experience across product, technology and execution.
Workshop facilitation
Structured workshops for leadership teams covering AI opportunity mapping, operating model design, roadmap alignment, platform direction or delivery improvement.
Board and investor support
Product and technology input for boards, private equity teams and investors assessing execution risk, AI readiness, product investment or platform scalability.
Have a product, platform or AI decision worth thinking through?
I am always interested in practical conversations with people building, scaling or simplifying technology businesses.
Current role and background
More about my work across product, technology, platforms and teams.
Writing
Notes on technology, product leadership, AI, PropTech and delivery.
Projects
A few experiments, tools and side projects from the workshop.