As VP of APAC Product at MRI Software, I function as a local CTO/CPO, steering the products we build specifically for the Asia-Pacific market. My role is all about creating innovative, user-focused solutions that help property professionals navigate the complexities of real estate with ease. Whether it’s optimizing rental management, enhancing CRMs, or integrating cutting-edge AI, I’m passionate about delivering products that resonate with the market and drive real value.
In a prior life, I was CTO and CIO at Domain Group, where I juggled a portfolio of digital SaaS and media products while overseeing a tech transformation that included Domain’s first iOS app, a consumer-facing Machine Learning Products team, and the company’s technical separation from Fairfax ahead of its ASX float. I also earned a reputation as the resident “Innovation Guy,” hosting hackathons and innovation days that got the whole organization buzzing with ideas. During my tenure, revenues climbed from $200m to $350m, proving that innovation doesn’t just look good—it pays off.
Prior to Domain, I was the General Manager of Product Solutions at Fairfax Media, where I led efforts to centralize technology, deliver major projects, and build expertise within the teams. My job was essentially to solve big problems and make it all look effortless (spoiler: it rarely was).
Outside of work, I’m likely plotting something silly like training for a marathon, bushwalking in the Blue Mountains, or debating the finer points of gardening in Sydney. I’ve got bonsai trees, ginkgo, and Wollemi pines, and I’m not above bragging about them.
I believe great leadership is about combining vision and execution, empowering your team, and keeping a sense of humor. After all, even the toughest challenges are easier to face when you can laugh along the way.
You can find me on LinkedIn here.
If you are looking for a freelance motion designer in Sydney, you should hit Ethan up. Not only is he my progeny, he’s also done top work for brands you probably use. He’s been at it for years and has built a cool little business for himself.